Jim Zheng was given authority over the Six Sigma implementation at FilmWorks of Suzhou, with great fanfare and high expectations. Now, eight months later, executives perceive the effort to be floundering, and are looking to Jim to address the situation quickly.

Jim Zheng was given authority over the Six Sigma implementation at FilmWorks of Suzhou, with great fanfare and high expectations. Now, eight months later, executives perceive the effort to be floundering, and are looking to Jim to address the situation quickly.

Techtronic Industries, Co. Ltd. (TTI), a Hong Kong based company provided power tools and small appliances. In 2007, TTI was listed in the UNCTAR Report as one of the emerging global companies in China. So far TTI had been an astonishing success story. It started out as a humble battery producer, moved into contract manufacturing, acquired brand assets of Eu......

Oracle Corporation (Oracle), the second largest independent software company in the world, was the first software multinational company (MNC) tapping into the China market. As a first mover in the rapidly developing Chinese software market, Oracle maintained a fairly strong growth in the 1990s by adopting a flexible localization strategy. As China played an ......

Four Dimensions Industrial Group (FD) is a Chinese private manufacturer of Cash-In-Transit (CIT) vehicles. In 1997, FD entered the CIT vehicle industry by forming a joint venture with Johnson Security Ltd. (JOHNSON), a British family-owned company. With a rapid growth as a consequence of the boom in the professional escort market segment, FD aimed at becomin......

Four Dimensions Industrial Group (FD) is a Chinese private manufacturer of Cash-In-Transit (CIT) vehicles. In 1997, FD entered the CIT vehicle industry by forming a joint venture with Johnson Security Ltd. (JOHNSON), a British family-owned company. With a rapid growth as a consequence of the boom in the professional escort market segment, FD aimed at becomin......

Bayer’s Makrolon? is absolutely the best-known polycarbonate in the market place in Europe. It now has a brand awareness of 31%. This case describes Bayer’s Ingredient Branding strategy for Makrolon in Europe. We focus on the rise of Makrolon and broach the issue of developing this strategy for the future. In the end, awareness is not everything. Does brandi......

Cameron Smith, the newly appointed business unit manager was sitting in his Edinburgh office overlooking the majestic wall of the Edinburgh castle. The company at which he was working, J.F. Macfarlan Smith, was almost as old as the castle. Founded in 1780, the prosperous pharmaceutical company has been in business ever since. Now, for Smith, there was a new ......

Tetra Pak offers plastic packaging as well as packaging made of cardboard. It supplies food manufacturers with a complete system, tailor-made for their requirements and products. Today, Tetra Pak is represented in 165 countries around the world. The road to becoming the world market leader in packaging technology was a long one.

Shimano is the leading brand for bicycle components such as gears wheels, breaks and ball gears. With a 70 percent market share, they not only dominate the whole market, their brands, especially the Dura Ace and the XTR also have become a synonym for high-end quality peak performance and leading edge technology. Shimano is an example that marketing makes the......