Author(s):Bin Xu; Judy Zhang
Discipline:Accounting & Control, Finance & Investment
Porsche, the most profitable carmaker in the world, earned six times more in 2008 from managing financial derivatives than from selling cars. This case discusses Porsche’s car business as well as its financial management. Since the mid 1990s, Porsche has achieved a steady growth in the luxury sports car market and has also expanded successfully into the mark......