China Overseas Holdings Limited (COHL): A Veteran’s New Challenge in Going Global
Code
CC-308-004
Date
2008
Industry
Real Estate / Construction
Length
12 Pages
Author(s)
LIU Shengjun
Language
Chinese, English
Company
China Overseas Holdings Limited (COHL)
Source
CEIBS
Discipline
Marketing & Sales, Strategy & General Management
Key Words
Cultural conflict; Globalisation; Headquarters-subsidiary relationship
Description
COHL (China Overseas Holdings Limited), originating from the Chinese mainland, is the market leader in the Hong Kong construction sector. In order to further expand, it is exploring the market in Dubai and India. Despite the promising opportunities there, the company is facing a very different culture and environment. Experienced managers are reluctant to work in Dubai or India and local staff are not as efficient as those in China. Furthermore, its original headquarters-subsidiary relationship is challenged.
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