Geely-Volvo: Road to a Cross-Country Marriage
Code
CC-310-029
Date
2010
Industry
Automobiles & Automotives
Length
23p
Author(s)
Pedro Nueno; Liu Shengjun
Language
English
Company
Geely
Source
CEIBS
Discipline
Strategy & General Management
Description
After becoming the largest shareholder of Manganese Bronze Holding (UK) in 2006 and acquiring DSI (Australia) in 2009, the Chinese automotive manufacturer Geely Group acquired all shares of Volvo Cars in August 2010, marking a big step of Geely’s global ambition.
Two months later, Volvo announced its China Team: Volvo SVP Freeman H. Shen as Chairman of Volvo Cars China, former Daimler-Benz (Beijing) SVP Tong Zhiyuan as CEO, a Ford executive Shen Feng as VP for R&D, several executives from Volvo headquarters as VP for manufacturing, quality control and procurement, Volvo Factory General Manager Lars Danielson as VP, while former Volvo China President Alexander Klose now became CEO of Volvo Cars China Sales Co.
Case Sample
